Head of Web Optimisation & Digital Experience

Location London
Discipline: Head Office
Job type: Replacement
Job ref: 005362
Published: about 1 month ago

The Role

At Charles Tyrwhitt our purpose is to “Make it easy for men to dress well” and we can’t do that without our specialist teams.

This time, we’re on the lookout for a Head of Web Optimisation & Digital Experience who will be working with Pete from our eCommerce team.


What you will be doing

You will lead the team that owns and manages user experience on the Charles Tyrwhitt E-Commerce site which trades across 6 country websites on the Salesforce Commerce Cloud platform.

You will have 4 directs reports and will be responsible for shaping and delivering all A/B testing programmes and building personalised experiences for agreed segments of our customer base. Your team will own eCommerce analysis, testing, journey and experience design, whilst working alongside the eCommerce trading and content team. The role will be the primary liaison to our IT development team and will turn the outputs of CRO programmes, A/B testing and experience changes into IT ready packages of work (big and small).


What we are looking for 

We work in a fast-paced retail environment and the ideal person will understand the dynamics of moving forward on multiple fronts In a D2C environment, shaping change and strategy while ensuring we focus on delivering best outcomes for our customers and the business.

You will have a thorough understanding of CRO principles, along with strong experience running and managing A/B testing stacks (ideally Adobe Target, Launch and Audience Manager).

Experience of leading experimentation & testing programmes within a B2C environment with extensive experience of commercial UX and experimentation delivery is going to be beneficial in this role. You’ll also need strong familiarity with principles of web front-end coding and whilst direct development experience would be useful it is not essential.


What you can expect from us:

-       Competitive salary with excellent bonus scheme 


-       Hybrid and flexible working (we work from the office a minimum of 3 days a week and have 'core' hours but outside of that it is up to you to decide what works for you!) 


-       We are proud to be a Carbon Neutral company and passionate about beating climate change 


-       We receive a huge delivery of fresh fruit twice a week for you to help yourself to and once a month we host an “all company” CT Briefing and Thirsty Thursday event to which you will always be invited (bottoms up!)


-  At HQ we are serious about having fun. Our Christmas and summer parties are the stuff of legend and our CT Social Team ensure there is always something exciting to get involved in) 


Who we are  

Once upon a shirt, Nicholas Charles Tyrwhitt Wheeler (whilst studying Geography at Bristol University – we might add) had the notion that he could make a better shirt at better value than anyone else in the world! He believed that all men; no matter their shape or size, where they may be in the world or indeed their budget; should be able to own a Jermyn Street quality shirt. A proper shirt. A CT shirt. 

That was over 3 decades ago and whilst Charles Tyrwhitt (it rhymes with spirit by the way) is still famous for proper shirts, these days we are about so much more than collars and cuffs. Our purpose is to “make it easy for men to dress well”. We take care of a chap’s entire wardrobe, providing stylish solutions for every occasion. We make sure he gets what he wants, when and how he wants it. 

Our spiritual home and flagship store is located on London’s famous Jermyn Street. Our Global Head Office is in London Bridge, whilst we also have an office in Manhattan to support our retail and online presence across North America, Europe and Australia. Not forgetting our Distribution Centre and Contact Centre in Milton Keynes. 

At Charles Tyrwhitt we believe in doing the right thing. That means making our products properly and sustainably, making our business work for our people, our customers, and our suppliers and giving back to charity to support those in need. We’re taking a good hard look at our social and environmental impact, and always looking for ways to be better. 


‘I am Proud and Free to be me!’

When it comes to our people, we really do “Give a shirt”.

Tyrwhitteers (our people) are a diverse, passionate and entrepreneurial bunch. We enjoy a fun, engaging and rewarding culture, where everyone is empowered by our 3 BE-liefs which are; “BE the BOSS”, “BE the CUSTOMER” and “BE the BEST”.