The Role
At Charles Tyrwhitt our purpose is to “Make it easy for men to dress well” and we can’t do that without our specialist teams.
This time, we’re on the lookout for a Paid Social Manager who will be working with Joe from our Marketing team.
What you will be doing
We are seeking a driven Paid Social Manager to take ownership of our paid social activity across key platforms (Meta, TikTok, Pinterest, and emerging social channels) and lead the end-to-end process of sourcing, commissioning, and leveraging content from creators and influencers for paid campaigns. You will work closely with the Senior Digital Marketing Manager to drive customer acquisition and deliver measurable sales growth. This role requires a proactive, commercially minded individual who can operate at pace, make data-driven decisions and influence across teams, including senior stakeholders and Board-level colleagues.
What we are looking for
How we do our work is important to us at CT and anyone who joins us will feel aligned with our 3 BE’s: “BE the BOSS”, “BE the CUSTOMER” and “BE the BEST”.
As a creative and entrepreneurial business, we believe that being together helps create a collaborative environment and is key to our success. Our Tyrwhitteers are the drivers of change, so we’re looking for hard working people with a pro-active approach to their work.
Required Skills and Experience
Campaign Management and Strategy
- Own and manage paid social campaigns across Meta, Pinterest and other emerging platforms.
- Develop and execute strategic acquisition plans, ensuring alignment with business goals for new customers.
- Budget management and optimisation to deliver on KPIs.
- Plan, execute and monitor creative and optimisation testing.
Creators and Influencer Management
- Own the end-to-end process of sourcing, briefing and commissioning content from creators and influencers for paid social campaigns.
- Build strong relationships with influencers, creators and agencies to access high-quality content.
- Ensure all content aligns with brand guidelines, campaign objectives and platform best practices.
- Measure the performance of influencer content and optimise future campaigns based on results.
Performance and Reporting
- Track, analyse and report on campaign performance (CPA, CTR, CPC, conversion rates, etc.) across all markets, including the UK, US, Germany, and emerging territories.
- Provide actionable insights and recommendations to improve campaign efficiency and overall paid social performance.
- Regularly review promotions and test schedules, providing recommendations for adjustments based on performance.
Collaboration and Stakeholder Management
- Work closely with the Creative teams to brief content requirements and ensure timely delivery.
- Partner with agencies, Meta representatives and technology providers to leverage the latest tools, formats, and innovations.
Leadership and Commercial Ownership
- Identify new opportunities to grow paid social and influencer activity, including new channels, formats or business models.
- Take ownership of campaign P&Ls, securing necessary approvals and managing budgets effectively.
Experience Required
- Proven experience managing paid social campaigns, ideally across Meta, TikTok, and Pinterest.
- Experience in influencer/creator marketing and commissioning content for paid campaigns.
- Experience of working with digital agencies and cross-functional teams.
- Strong analytical background with proven experience using data to drive campaign decisions.
- Experience of working in multi-territory markets is advantageous.
Behavioural Competencies
- Highly driven, proactive, and results oriented.
- Strong analytical skills and data-driven thinking.
- Excellent time management, able to meet tight deadlines and manage multiple priorities.
- Collaborative with excellent stakeholder management skills.
- Positive, flexible, and adaptable attitude.
Technical Skills
- Expert in online marketing platforms such as Facebook Business Manager, TikTok Ads Manager, Pinterest Ads, etc.
- Strong knowledge of Excel and reporting tools
- Understanding of audience management, segmentation, and personalisation.
- Experience with product feeds and e-commerce integrations.
- Tag management experience is beneficial but not essential.
What you can expect from us:
- Competitive salary and excellent bonus scheme
- An entrepreneurial environment where you’ll be encouraged to try things and make changes to drive the business forward
- You’ll have access to Staff Discount from your 1st day, not just at CT but also from The White Company!
- Our hybrid working policy means we work from the office 3-4 days per week (14 days onsite across a 4 week period, and Monday's are our set days in the office)
- We are proud to go about our business in the right way and partner with many charities and sustainability partners - ‘giving something back’ is an important part of our ethos
- At HQ we are serious about having fun. Our Christmas and summer parties are the stuff of legend and our CT Social Team ensure there is always something exciting to get involved in)
Who we are
Once upon a shirt, Nicholas Charles Tyrwhitt Wheeler (whilst studying Geography at Bristol University – we might add) had the notion that he could make a better shirt at better value than anyone else in the world! He believed that all men; no matter their shape or size, where they may be in the world or indeed their budget; should be able to own a Jermyn Street quality shirt. A proper shirt. A CT shirt.
That was over 3 decades ago and whilst Charles Tyrwhitt (it rhymes with spirit by the way) is still famous for proper shirts, these days we are about so much more than collars and cuffs. Our purpose is to “make it easy for men to dress well”. We take care of a chap’s entire wardrobe, providing stylish solutions for every occasion. We make sure he gets what he wants, when and how he wants it.
With a unique product offering delivered with exceptional customer service, Charles Tyrwhitt is a world-known, well-loved London-based brand with stores throughout the United Kingdom, France, and the United States. Our Global Head Office is in London Bridge, where our teams that support our online presence in North America, Canada, Europe and Australia are based. We have a small Manhattan office for our US Partnerships and US Retail support teams, and our Distribution Centre and Contact Centre are based in Milton Keynes.
At Charles Tyrwhitt we believe in doing the right thing. That means making our products properly and sustainably, making our business work for our people, our customers, and our suppliers and giving back to charity to support those in need. We’re taking a good hard look at our social and environmental impact, and always looking for ways to be better.
‘I am Proud and Free to be me!’
When it comes to our people, we really do “Give a shirt”.
Tyrwhitteers (our people) are a diverse, passionate and entrepreneurial bunch. We enjoy a fun, engaging and rewarding culture, where everyone is empowered by our 3 BE-liefs which are; “BE the BOSS”, “BE the CUSTOMER” and “BE the BEST”.