Store Manager - Victoria

Location London
Discipline: Retail, Internal
Job type: New Position
Job ref: 004202
Published: over 1 year ago

Job Title: Store Manager


Reports To: Director of Retail


Department: Retail


Location: Victoria


Direct Reports: Store Team


Role Summary:


At Charles Tyrwhitt our purpose is to “Make it easy for men to dress well”. The primary purpose of the Store Manager is to manage the store team to exceed store KPIs and improve the commercial performance by providing strong leadership; consistently ensuring excellent customer experience and implementing best practice whilst maintaining a control over costs and payroll.


Key Responsibilities:

  • Motivate, coach and develop store teams to exceed KPIs, sales targets and results
  • Control, manage and minimise all controllable costs efficiently and within planned budgets
  • Create and deliver a culture of exceptional customer service by ensuring all team members are fully conversant with Charles Tyrwhitt customer service, FEEFO and current store promotions and ranges.
  • Use all store, business and staff training tools, including commercial reports, VM directives and tools on Tyrwhitt Academy  to support the delivery and consistency in visual and store standards
  • Building strong relationships with peers and Head Office departments to effectively deal with matters concerning the stores stock control, payroll/budgeting, layout, promotions, staff development and employee relations
  • Feeding back competitor activity and using skills to create corporate activity and generate new business and customer opportunities
  • Identify and maximise sales opportunities (e.g. promotions, outfit building, up & cross selling, corporate sales/events) to ensure sales and margins targets are achieved and exceeded
  • Make commercial decisions to suit your store and support your sales particularly for VM, and working closely with the HO VM team and in-store team to implement directives, ensuring the brand identity is clear
  • Reporting and analysing data, including trading and conversion, managing all compliance and controlling stock and costs in line with company expectations
  • Recruit, select, develop and retain high calibre staff that reflect the Charles Tyrwhitt brand and promote excellent customer service
  • Encourage and recognise outstanding team performance, to increase team motivation and store morale using platforms such as The LINK
  • Champion colleague engagement and identify suitable initiatives to drive improvements in engagement survey results and employee turnover
  • Comply with all company policy and procedures and adherence to company health & safety guidelines and  security processes

Person Specification 


Experience Required

  • Previous retail management experience (essential)
  • Proven ability to lead, coach and motivate others in order to establish a high performing team
  • A proven track record of driving sales in a commercially driven environment


Behavioural Competencies

  • Proven strategic planning skills and an ability to maintain long-term vision whilst remaining responsive to business needs
  • Highly commercial, with strong analytical skills
  • Well-developed oral and written communication skills sufficient to influence, persuade and negotiate at all levels both within and outside the organisation
  • High levels of organisation and a structured approach to managing a store team, demonstrating a passion for shop floor management (including driving sales, ensuring the highest levels of customer service and VM are maintained and sales opportunities are optimised)