CRM Insights Manager

Discipline: Head Office
Job type: Replacement
Job ref: 008362
Published: 10 months ago

The Role

At Charles Tyrwhitt our purpose is to “Make it easy for men to dress well” and we can’t do that without our specialist teams.

This time, we’re on the lookout for a CRM Insights Manager who will be working with Aurelie from our Marketing team.


What you will be doing

You will provide insight and analysis to advise our marketing and financial planning and inform our segmentation strategy.

You will work with our data agency to summarise and inform the business of our database heath and you’ll be our key lead in understanding the performance of our customer segments across all platforms, understanding sales, profit and LTV performance and keeping the business informed.

This role is crucial to help ensure we are making the right macro and micro data-led decisions, by analysing the value of our customer segments and the effectiveness of our campaigns. You will also support the department with the budgeting and forecasting process for Customer Marketing.


What we are looking for

We’re looking for someone with direct, recent commercial experience in a customer-focused analytical, statistical or quantitative role. You’ll have experience of working with relational databases and data analytics tools, including relational database management system - SQL preferred.

Knowledge of Power BI or similar data visualisation tool would be great and you’ll need to demonstrate the ability to apply aptitude and analytical rigour to perform structured analysis of data - and distil outputs into actionable priorities

*we have a hybrid working policy which requires you to be in our lovely offices 3 days per week*


What you can expect from us:

-       Competitive salary with excellent bonus scheme


-       Hybrid and flexible working (we work from the office a minimum of 3 days a week and have 'core' hours but outside of that it is up to you to decide what works for you!)


-       We are proud to be a Carbon Neutral company and passionate about beating climate change


-       We receive a huge delivery of fresh fruit twice a week for you to help yourself to and once a month we host an “all company” CT Briefing and Thirsty Thursday event to which you will always be invited (bottoms up!)


-  At HQ we are serious about having fun. Our Christmas and summer parties are the stuff of legend and our CT Social Team ensure there is always something exciting to get involved in)


Who we are 

Once upon a shirt, Nicholas Charles Tyrwhitt Wheeler (whilst studying Geography at Bristol University – we might add) had the notion that he could make a better shirt at better value than anyone else in the world! He believed that all men; no matter their shape or size, where they may be in the world or indeed their budget; should be able to own a Jermyn Street quality shirt. A proper shirt. A CT shirt.

That was over 3 decades ago and whilst Charles Tyrwhitt (it rhymes with spirit by the way) is still famous for proper shirts, these days we are about so much more than collars and cuffs. Our purpose is to “make it easy for men to dress well”. We take care of a chap’s entire wardrobe, providing stylish solutions for every occasion. We make sure he gets what he wants, when and how he wants it.

Our spiritual home and flagship store is located on London’s famous Jermyn Street. Our Global Head Office is in London Bridge, whilst we also have an office in Manhattan to support our retail and online presence across North America, Europe and Australia. Not forgetting our Distribution Centre and Contact Centre in Milton Keynes.

At Charles Tyrwhitt we believe in doing the right thing. That means making our products properly and sustainably, making our business work for our people, our customers, and our suppliers and giving back to charity to support those in need. We’re taking a good hard look at our social and environmental impact, and always looking for ways to be better.


‘I am Proud and Free to be me!’

When it comes to our people, we really do “Give a shirt”.

Tyrwhitteers (our people) are a diverse, passionate and entrepreneurial bunch. We enjoy a fun, engaging and rewarding culture, where everyone is empowered by our 3 BE-liefs which are; “BE the BOSS”, “BE the CUSTOMER” and “BE the BEST”.